Kijani Market
A flexible commerce experience giving a Kenyan lifestyle brand room to move.
Wellness
Safi Living
A new digital home for an East African wellness company with a lot to say.
01 / Context
The problem
Safi Living had a massive library of wellness content and a growing line of physical products, but the two lived in silos. Their generic e-commerce template made rich editorial content hard to find, resulting in low engagement and poor conversion from readers to buyers.
02 / Delivery
What we built
We designed a deeply immersive, editorial-first commerce experience. We utilized a Headless CMS approach, pairing Sanity.io for rich content management with Next.js and the Shopify Storefront API. The UX strategy focused on 'shoppable content'—seamlessly integrating product cards within wellness articles. The visual identity used a calming palette of sage greens, sand, and warm off-whites.
03 / Outcome
Results
+3.5 minIncrease in average time-on-site
28%Boost in reader-to-buyer conversion rates
04 / Delivery notes
Tech and timeline
- Tech stack
- Next.js, Sanity.io, Shopify Storefront API
- Timeline
- 16 weeks