Afya Connect
A patient-first digital product making care feel more connected.
Commerce
Kijani Market
A flexible commerce experience giving a Kenyan lifestyle brand room to move.
01 / Context
The problem
Kijani Market was experiencing rapid growth, but their legacy monolithic e-commerce platform was holding them back. High traffic during seasonal sales caused server crashes, and a clunky, non-responsive mobile checkout resulted in a 65% cart abandonment rate. They needed a scalable platform that felt culturally authentic but performed like a global tech product.
02 / Delivery
What we built
We migrated Kijani Market to a modern Headless Commerce architecture. By decoupling the frontend from the backend, we gave the design team complete freedom. We built a lightning-fast progressive web app (PWA) using Next.js and React, powered by a Shopify Plus backend via GraphQL. From a UX perspective, we implemented a mobile-first, one-click checkout flow and used warm, earthy UI tones to reflect their branding.
03 / Outcome
Results
42%Increase in mobile conversion rates
1.1sAverage page load time (down from 4.5s)
04 / Delivery notes
Tech and timeline
- Tech stack
- Next.js, React, Shopify Plus, GraphQL
- Timeline
- 12 weeks